ELIZABETH BOYCE
CREATIVE DIRECTOR - MARKETING - PHOTOGRAPHY
Email: elizabethaboyce@yahoo.com
Phone: 972-757-0995

A Portfolio
worth looking at
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Beauty & Lifestyle Mommy
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mother me doulas
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Earth Mama Photography
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Leilani Rodgers
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Fat Baby Photography
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Nicole in Bold
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Baylor University Medical Center
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Kivelstadt Cellars
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Perfectly Priced
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Bush Boys Honey
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Sew Trendy
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Motherhood Society
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Tiny Teeth
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Dallas Theater Center
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Burro-itos
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National Park Service
MOTHER ME DOULAS
mother me doulas
This doula agency serves the Dallas-Fort Worth Texas area. It began as a team of two doulas and child-birth educators who created seamless process for training others whose goals matched theirs. They scaled with my help into a very successful full-service agency.
PHOTOGRAPHY - MARKETING - SOCIAL MEDIA - NETWORKING
project details
Flat-Lays: Created flat-lays for the agency to use for a variety of purposes including client education, advertising, social media and print marketing materials.
Photography & Visual Content: Planned and executed posed, lifestyle, and headshot photography sessions for use on websites, marketing materials, and office products, delivering high-quality visual content tailored to client needs.
Marketing: Consulted with the agency to develop a marketing strategy that resulted in the growth of their doula staff by 600% over the course of the first year working together and an increase in served client by more than double it’s expected projections.
PERFECTLY PRICED
perfectly priced
I wrote this book in a workbook format to help other photographers find a pricing and marketing system that worked best for their business. I put together years of practice trying out a variety of pricing structures into an easy-to-use format for success. The entire book was written, designed and photographed by myself and then marketed to my target market.
WRITING - PHOTOGRAPHY - DESIGN - MARKETING
project details
Content: Wrote content for the book, using easy to reference formats utilizing well executed strategies for growth.
Design: Used advanced layout and design to create a visually appealing workbook.
Photographs: Created beautiful images to convey the content of the book in a captivating way.
Advertising: Advertised the book to a target market of birth and photography professionals, using social media and targeted email campaigns, growing sales at a consistent and incremental pace, meeting targeting goals.
FAT BABY PHOTOGRAPHY
fat baby photography
Fat Baby Photography is a portrait studio in Dallas, Texas that specializes in documenting tiny humans. They are full-service and create beautiful, custom photographs for families. They have worked with me over the last 10 years through my marketing program. We have created a successful pricing strategies and worked to increase sales and customer acquisition to far exceed their expectations. I have done extensive market research to help them identify their ideal clients and create a business that they love.
PRICING - MARKETING - MARKET RESEARCH
project details
Pricing Strategy: Formulated and implemented strategies to maximize profitability while remaining competitive in the market.
Promotions & Sales: Developed strategic plans for promotions that focused on top business objectives and sales goals with plans for profit.
Market Research: Conducted research to understand market trends, customer preferences, competitive pricing and competitive landscapes to inform brand strategies.
NICOLE IN BOLD
nicole in bold
Fat Baby Photography is a portrait studio in Dallas, Texas that specializes in documenting tiny humans. They are full-service and create beautiful, custom photographs for families. They have worked with me over the last 10 years through my marketing program. We have created a successful pricing strategies and worked to increase sales and customer acquisition to far exceed their expectations. I have done extensive market research to help them identify their ideal clients and create a business that they love.
PRICING - MARKETING - MARKET RESEARCH
project details
Pricing Strategy: Formulated and implemented strategies to maximize profitability while remaining competitive in the market.
Promotions: Developed strategic plans for promotions that focused on top business objectives.
Market Research: Conducted research to understand market trends, customer preferences, competitive pricing and competitive landscapes to inform brand strategies.
LEILANI RODGERS
leilani rodgers
Leilani Rodgers is a birth and newborn photographer, as well as a doula, serving the Austin, Texas area. We worked together to create a pricing strategy that worked for her business and allowed her to find a balance between work and life. Our work together launched her business to a new level, leading to award-winning and life changing work.
PRICING - MARKETING - MARKET RESEARCH
project details
Pricing Strategy: Formulated and implemented strategies to maximize profitability while remaining competitive in the market.
Promotions: Developed strategic plans for promotions that focused on top business objectives.
Market Research: Conducted research to understand market trends, customer preferences, competitive pricing and competitive landscapes to inform brand strategies.
BEAUTY & LIFESTYLE MOMMY
beauty & lifestyle mommy
Beauty & Lifestyle Mommy’s vision is to cultivate a community of mothers who inspire and encourage each other, provide curated content relevant to our readers from both real mothers and industry professionals, gorgeous imagery combined with modern design and to bring quality products to our readers that we ourselves would use as mothers. Our commitment to our integrity has established a strong trust factor with our readers and has established Beauty & Lifestyle Mommy as the #1 ranking mommy magazine in the nation.
PHOTOGRAPHY - MARKETING - SOCIAL MEDIA - NETWORKING - DESIGN
project details
Collaborative Ad Design: Partnered with clients and executives to design advertisements that met both client goals and magazine advertising objectives, ensuring alignment with brand strategy.
Magazine Design & Content Coordination: Designed magazine spreads and coordinated photography content to uphold a cohesive and luxurious brand image, ensuring high-quality visual presentation.
Photography & Visual Content: Planned and executed posed, lifestyle, and headshot photography sessions for use on websites, marketing materials, and social media, delivering high-quality visual content tailored to client needs.
Marketing: Networking and marketing related to both the magazine itself and available ad spaces. Involved in website, blog, and social media curation to promote both the magazine, our clients and our community.
SEW TRENDY
sew trendy
Started in 2012, Sew Trendy has grown into a household name within the photography industry. Known for our high quality standards, fabulous fit, and effortless comfort, there is a reason top photographers choose to stock their studio with Sew Trendy gowns and accessories. I photographed a variety of gowns for their marketing and website.
PHOTOGRAPHY - MODEL COORDINATION
project details
Model Coordination & Styling: Managed model coordination and styling for marketing campaigns, ensuring a professional and cohesive visual presentation.
Photography & Visual Content: Planned and executed posed and lifestyle photography sessions for use on websites, marketing materials, and office products, delivering high-quality visual content tailored to client needs.
MOTHERHOOD SOCIETY
motherhood society
The Motherhood Society was formed by marketing professional Faythe Hall. She created a society of photographers working to document Motherhood. I worked closely with Faythe to teach and train other photographers.
PUBLIC SPEAKING - TEACHING - PHOTOGRAPHY - MODEL COORDINATION
project details
Public Speaking/Teaching: Public speaking at a variety of retreats where I was responsible for teaching other photographers pricing, marketing and how to run a successful business around Motherhood.
Model Coordination & Styling: Managed model coordination and styling for marketing campaigns, ensuring a professional and cohesive visual presentation.
Photography & Visual Content: Planned and executed posed and lifestyle photography sessions for use on websites, marketing materials, and office products, delivering high-quality visual content tailored to client needs.
BAYLOR UNIVERSITY MEDICAL CENTER
baylor university medical center
Baylor University Medical Center is a premier teaching hospital that offers advanced, research-based medical care for expecting parents. I worked in conjunction with the manager of their child birth education and labor and delivery to create and carry out marketing plans that helped the department reach out to expecting parents, promote their goals and help prepare parents for a successful birth.
PHOTOGRAPHY - MARKETING - NETWORKING
project details
Photography & Visual Content: Planned and executed posed and headshot photography sessions for use on websites and marketing materials, delivering high-quality visual content tailored to client needs.
Marketing: Consulted with the department to plan and carry out marketing directed at their target market to bolster their CBE programs and promote their Labor & Delivery services.
KIVELSTADT CELLARS
kivelstadt cellars & bloom carneros
Bloom Carneros is an outdoor restaurant and gathering place in the heart of Sonoma Valley. It is also the home of Kivelstadt Cellars where they take pride in making honest wine from organic vineyards. I worked with them to create beautiful imagery for their marketing and social media as well as designing marketing pieces that fit the brand and vision for their business.
PHOTOGRAPHY - MARKETING - WRITING - DESIGN
project details
Photography & Visual Content: Planned and executed food and restaurant photography for use on websites, marketing materials, and office products, delivering high-quality visual content tailored to client needs.
Marketing: Designed marketing materials, incorporating type, color schemes, photography and written content to convey the companies goals for advertising.
DALLAS THEATER CENTER
dallas theater center
The Dallas Theater Center’s innovative, dynamic programming has made a significant mark on the Dallas community as well as the American theater at large. I worked closely with the marketing department to create images that would accurately depict upcoming productions and create materials for the set designers to integrate into the set and marketing materials.
PHOTOGRAPHY - MODEL COORDINATION
project details
Model Coordination & Styling: Managed model coordination and styling for marketing campaigns, ensuring a professional and cohesive visual presentation.
Photography & Visual Content: Planned and executed photography sessions for use on websites, marketing materials, and sets for the production of Hair and Hood by the Dallas Theater Center.
BUSH BOYS BEEHIVES
bush boys beehives
Bush Boys Beehives is a Florida-based apiary that bottles delicious and unique floral honey varieties. They are a family-owned and operated small business that I worked with to create photographs and launch a website and marketing campaign to allow them to reach customers in a broader market and expand from their farmers market sales.
PHOTOGRAPHY - MARKETING - WEB DESIGN - SEO
project details
Product Styling: Managed the product supply and layout to best demonstrate the variety of product offerings so that the company could add online sales to generate additional income streams.
Photography & Visual Content: Planned and executed product photography sessions for use on websites, marketing materials, and in social media.
Web Design: Developed visually compelling web-design that put customer interaction with the business at the forefront. Written copy included SEO keywords and titles, increasing the online performance by 200% in the first six months of going live.
Social Media Marketing: Developed strategies for increasing customer acquisition within the client’s demographic and for developing a strong social media presence both locally and within their shipping market.
NATIONAL PARK SERVICE
national park service
Photographs taken as commissioned by the National Park Service several Parks and Monuments located in Washington, California, Montana, New Mexico and Colorado. Photographs were used for a variety of purposes, including print marketing materials and social media campaigns to promote the beauty and wonder of our nation’s national parks.
PHOTOGRAPHY - TRAVEL
project details
Photography & Visual Content: Planned and executed landscape photographs for use on websites, marketing materials, and social media, delivering high-quality visual content tailored to client needs.
Travel: Travel to a variety of locations in remote parts of the country to document unique travel destinations and the beauty of our National Parks.
BURRO-ITOS
burro -itos
Social media content and photographs taken for Burr-itos in the small town of Farmersville, Texas. It was a historic small town space that was restored and turned into a popular restaurant. We worked together to document their new space and to create a popular plan for the launch of the business.
PHOTOGRAPHY - MARKETING
project details
Photography & Visual Content: Planned and executed landscape photographs for use on websites, marketing materials, and social media, delivering high-quality visual content tailored to client needs.
Marketing: Consulted with the business to promote their soft launch and grand opening to plan successful promotions and launch their social media.
EARTH MAMA PHOTOGRAPHY
earth mama photography
Earth Mama Photography is my own personal photography business that I have grown over the last 20 years. I have done all of the brand and design work, including logo and website, marketing materials, SEO and written copy. I have personally managed the growth of email campaigns, social media and website development. This portfolio is only a small sampling of the work that has been done.
PHOTOGRAPHY - MARKETING - SOCIAL MEDIA - WRITING - DESIGN
project details
Logo & Brand: Designed Logo, color palette, icon, and images used to create a cohesive brand image.
Photography & Visual Content: Layout and design of images for an easy website flow that conveys the portfolio of work.
Copy: Wrote copy for the website, including keywords for search engine optimization focused on the target market.
Engagement: Integrated social media platforms, email campaigns and sharing features to promote high engagement of site visitors.
SEO: Used keywords, site titles, URL’s, landing pages, and mobile site compatibility to create an easy and engaging user experience.
TINY TEETH PEDIATRIC DENTISTRY
tiny teeth pediatric dentistry
Tiny Teeth Pediatric Dentistry is a successful practice of dentists and orthodontists spanning four different locations in the Dallas, Texas area. Working with the owner and founder, I have helped create beautiful photographs that we have turned into displays in each of the offices. I designed products and marketing materials that convey the playful and connected philosophies of this child-centered practice.
PHOTOGRAPHY - MODEL COORDINATION - DESIGN - PRODUCTS
project details
Model Coordination & Styling: Managed model coordination and styling for marketing campaigns, ensuring a professional and cohesive visual presentation.
Photography & Visual Content: Planned and executed posed, lifestyle, and headshot photography sessions for use on websites, marketing materials, and office products, delivering high-quality visual content tailored to client needs.
Product Design & Placement: Developed visually captivating wall art displays to enhance patient experience and engagement across various office locations.
Product Acquisition & Installation: Ordered and managed installation of product displays, matching product selection to office needs.